Las Vegas Sands to launch Online Casino
The Las Vegas Sands Corp is the No. 1 US casino company by market value and it plans to launch a UK focused casino Web site. Working with Cantor Gaming, The Sands expects to open its casino gambling website in Q2 2007.The site will feature the company's Venetian, Sands, Palazzo and Paiza brands but will not take US gamblers. It is reported by the UK government that European online gamblers wager close to $6.9 billion a year, an average of around $2,200 each.
Las Vegas Sands Chief Operating Officer Bill Weidner said "This is another opportunity for our company to create greater awareness of our global brands and further establish our presence and interest in the UK market," Weidner went on to say that "As the Internet gaming landscape continues to evolve, this effort will put us in a strong position to evaluate and react to other potential opportunities."
The Sands is no the first Vegas brick casino to venture onto the Ethernet. MGM Mirage?s online casino Web site was launched in 2001. It was closed in 2003, with some analysts pointing to some questionable marketing techniques and its decision not to take US gamblers as its failing.
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