Endemol Will Partner Mobile Gaming

Thursday, January 19, 2006

Endemol invented Big Brother, but will not be getting knee deep into the mobile gaming sector. Until the Americans agree to regulate remote gambling, there will always be a hands off approach taken by firms. Especially unhelpful regards mobile betting platforms and content delivery where real money gambling and gaming is involved.

Endemol's digital strategy going forward is to partner with mobile games producers, rather than own them.
In other words, Endemol may decide use mobile software built by others, such as casino software suppliers and licensees Microgaming and Chartwell Technology

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