www.culture.gov.uk >> Online Casino And Poker Ads Face Crackdown > Online Casino and Poker Ads In The Spotlight
Tessa Jowell is on the warpath.
Press Notice >
Online casino and poker adverts that break the law face prosecution, Secretary of State for Culture Media and Sport Tessa Jowell told the British Casino Association AGM today.
In her speech Jowell acknowledged concerns over the increase in potentially illegal advertising by online gambling operators and said action would be taken against advertisers and publishers if adverts continued to cross the line.
Tessa Jowell Said
It's clear that some adverts have been breaking the existing law. I am not willing to turn a blind eye to this and have agreed with the Gambling Commission that we should crack down on advertisers and publishers who knowingly break the law. We will issue them with new guidance and I am putting them on notice that we won't hesitate to ask the Crown Prosecution Service to act.
Gamblog Comment >> Exactly what a 5k fine will achieve realistically is debatable. However, it is a start.
More interestingly, with the government and law courts getting involved, certain idiotic rogue casino operators will be exposed and hopefully in the mainstream uk press. That kind of spotlight would indeed cost more than 5k in profits.